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Archive for May, 2009

Optometry News – In brief

Published May 29th, 2009 by David.

Optometry News – In Brief * Following a re-structure Bausch & Lomb has strengthened its European Vision care operation by implementing a Customer Marketing capability to mange the new product and consumer programme over the next three years. It will be headed by Peter J Smith. * No7 Contact Lens Ltd and BiB Ophthalmic Instruments [...]

De Rigo Vision launches the new POLICE website

Published May 28th, 2009 by David.

With new creative graphics the http://www.police.it/ site has broadened its contents with more information, service, maintenance and the main focus – product: featuring all the Police product categories from sunglasses and prescription frames to jewellery, clothing and perfume. The site can be viewed in eight languages.

International Eyewear launches 2009/10 brochure.

Published May 27th, 2009 by David.

The latest International Eyewear 70+ page brochure is packed full of all the latest models and ranges designed exclusively for independent opticians. It showcases the complete portfolio of all current and new frames and ranges on offer. The user friendly brochure provides a useful reference tool, with colourful logo panels highlighting each range, including: Hero, [...]

Optrafair boasts success

Published May 26th, 2009 by David.

Despite the gloomy economic climate this year’s Optrafair is boasting success for its exhibitors as visitors were serious about buying. With 6,500 visitors this figure was 14 per cent down on ’07 but exhibitors seems very happy with the results. Among those who reported a successful show were Continental Eyewear, International Eyewear, Car Zeiss Vision, [...]


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